ABOUT
I study what AI does to the human mind — not from a distance, but from inside the experience. My professional and academic background provides an integrated perspective that bridges individual psychology and AI technology.
It was 4:32 in the morning when I realized I hadn’t slept. Not because of anxiety or deadline pressure – but because I was in a state of creative fusion with Claude AI that felt more like collaboration than tool use. As a psychologist, I recognized the state immediately. As a human, I had no language for it.
I hold two Master’s degrees – one in Transpersonal Psychology, one in Marketing. On paper, that looks like two different worlds. In practice, they gave me the exact dual lens this moment needs: a deep understanding of altered states, identity shifts, and meaning-making – paired with the ability to translate complex ideas into language people actually use.
I’m not an AI theorist who watches from the sidelines. I am an entrepreneur with corporate background and training in psychology who builds with AI. My modest stack includes: Claude Code, Gumloop, HeyGen. I build websites, automate tasks, create video content with AI avatars, and push the tools until they push back. Almost very psychological pattern I name, I’ve felt first.
I can feel what AI does to my cognition — the acceleration, the dependency, the identity blur — because I live inside the experience every single day. That’s not a limitation. It’s the research method.
That moment at 4:32 AM became the seed of what is now the AI Psychological Pains taxonomy — a structured framework of 28 distinct cognitive and emotional conditions that emerge when humans work with AI. Not abstract theory. Lived, named, mapped conditions like AI Build Loop, Identity Diffusion, and Automation Grief.
I work from Barcelona, at the intersection of psychology, technology, and marketing — building tools, coaching individuals, and creating the vocabulary for an experience that millions of people are having but almost nobody is naming.
PHILOSOPHY
The AI era isn’t just a technological shift — it’s dissolving the identity structures that professionals have spent decades building. When a machine can do in seconds what took you years to master, the question is no longer what do I do? but who am I without the doing?
The AI era is a species-level identity transition — from specialist to creator.
The Conscious Creation paradigm is how I approach this transition. It means building with AI deliberately — with psychological awareness, creative intention, and a clear sense of what stays human. Not resisting the tools. Not surrendering to them. Working with them in a way that deepens rather than dissolves your sense of self.
This isn’t productivity advice. It’s identity work for the age of artificial intelligence.
CREDENTIALS & BACKGROUND
The study of states of consciousness, identity transformation, and the edges of human experience. This is the lens that lets me see what AI is actually doing to cognition — not just productivity, but the felt sense of self in relationship with a non-human intelligence.
The translation layer. Marketing taught me to take complex, abstract ideas and make them land in language people actually use, through channels that actually reach them. It’s why the framework has names like The Bilingual Burden instead of clinical codes.
Claude Code, Gumloop, WordPress, HeyGen, Kimi 2.5 — I build with AI tools every single day. Websites, content, video, research. This isn’t observational knowledge. It’s embodied practice, and every condition in the framework was first felt in my own workflow.